Resume

Resume

Experience

Embry-Riddle Aeronautical University
Daytona Beach, Fla.
Senior Director, Marketing and Communications, 2023-Present

  • Redeveloped main giving website, focusing on impact and simplifying navigation.

  • Led communications on new Salesforce and portal CRM software, making key decisions for external and internal users.

  • Advised senior vice president on communications strategy.

  • Led annual fund for six months during candidate search, raising approximately $100,000 in campaigns.

  • Oversaw social media efforts that increased Facebook followership by 7.5%.

  • Implementing Marketing Cloud email software.

Embry-Riddle Aeronautical University
Daytona Beach, Fla.
Publications Editor, 2022-2023

  • Grew website reach by 25 percent.

  • Advised development officers and alumni staff to enhance their marketing efforts.

  • Led redevelopment of impact report targeted to major donors.

  • Ran social media campaign for homecoming that more than doubled reach and tripled engagement from previous year.

  • Grew social media audience on Instagram and LinkedIn by 5 to 10 percent.

  • Gathered statistics and outcomes to report to leadership.

  • Produced and edited newsletter for more than 70,000 readers.

West Virginia University
Morgantown, W.Va.
Editor, 2014-22

  • Quadrupled traffic through redeveloping digital magazine that improved user experience.

  • Led designers and photographers to implement a redesign of digital and print magazine, improving survey satisfaction and traffic for 180,000+ readers.

  • Developed, scripted and voiced podcast that attracted new segment of followers.

  • Led marketing campaigns from concept to execution.

  • Led workshops for marketing colleagues and presented to stakeholders.

  • Edited content and coached in-house writers and freelancers.

  • Managed a budget of half a million dollars.

  • Grew a digital newsletter to increase website traffic and recruit digital native audiences.

  • Garnered the MarCom Platinum Award for WVU Magazine in 2015.

West Virginia University
Morgantown, W.Va.
Senior Writer, 2010-14

  • Co-produced and project managed videos.

  • Managed internal communications.

  • Wrote press releases and narrative features.

  • Developed contacts within university and among news reporters.

  • Led team in absence of the news director and supervised interns.

  • Answered media and general public queries.

  • Developed internal style guide.

  • Developed crisis management planning.

84 Agency
Charleston, W.Va.
Freelance Copywriter, 2019
Researched, wrote and collaborated on marketing campaigns for non-profits in the Mid-Atlantic states.

West Virginia University
Adjunct Instructor, 2013-14
Taught an introductory news-writing class for the Reed College of Media.

The Daily Advance 
Elizabeth City, N.C.
Staff Writer, 2007-10

  • Conducted interviews daily with general public, law enforcement, politicians and military.

  • Wrote multiple daily and weekly stories on crime, business and the U.S. Coast Guard base.

  • Won N.C. State Press Association third place award for feature writing.

The Associated Press
West Palm Beach, Fla.
Freelancer, 2007

Skills

Adobe Photoshop, InDesign, Premiere Pro | Basic video shooting and editing skills | Creates social media and content marketing plans | Email software | Content Management Systems | CRM | Basic HTML and CSS | Collecting audio for podcast | Writing scripts | Measuring results with surveys, Google Analytics and social media metrics

Education

Graduate Certificate in Digital Marketing Communications, West Virginia University, 2012
BS Journalism, University of Florida, 2006
AA, Palm Beach State College, 2004

Community

  • Board Member, Appalachian Prison Book Project, 2011-2022

Since 2004, the book project has sent more than 20,000 books into prisons in six Appalachian states. I've trained volunteers, mailed books, produced a newsletter and created a video about the project

  • Court-Appointed Special Advocate, CASA for Kids of Monongalia and Preston Counties, 2013-2022

I became a court advocate for children in foster care in 2013, reporting on and monitoring the children's cases to make sure they're getting the resources and support they need while their case is going through the system.


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